January 25 News The Brooklyn Nets announced that they will play at the Barclays Center at home on January 27, .
Chinese New Year celebrations during the game against the Detroit Pistons.
This competition will be held under the name of a Chinese youth with a cultural trendy brand from Hangzhou.
The Chinese New Year Game is an annual routine event for the Nets to celebrate the Lunar New Year, promote Chinese culture, and deepen ties with Chinese fans.
On the occasion of celebrating the 2023 Lunar Year of the Rabbit, the Nets and Chinese youth jointly launched a special Rabbit sweater and T-shirt.
These two garments will be sold exclusively at the team’s exclusive store at Barclays Center starting January 26, local time in the United States.
Nets player Ben Simmons took a series of promotional photos for the clothing sale.
Before the start of the game, Huang Ping, the Chinese Consul General in New York, will deliver a special speech and exchange New Year gifts with Nets CEO Sam Zussman.
The game will be broadcast in Chinese for player entry, and Nets player Kyrie Irving will also give a welcome speech.
There will also be a cultural promotional film for the Year of the Rabbit jointly launched by the Consulate General in New York and the China International Cultural Exchange Association.
Wang Peng, the founder of Chinese Youth, will participate in the kick-off before the game.
As the title partner of this competition, Chinese Youth will provide the audience with a series of wonderful experience activities.
All on-site audiences will receive a New Year red envelope, and by scanning the QR code in it, they can win rich prizes by participating in the game.
An exhibition area will also be set up in the Barclays Center to display special costumes for the Year of the Rabbit and traditional Chinese costumes, allowing the audience to learn and understand the Chinese cultural elements contained in them.
During timeouts and intermissions, the Nets cheerleaders and local New York Chinese hip-hop dance troupe TAKALA LAND will perform.
Spectators can also receive free New Year souvenirs.
During the warm-up period of this game, the Nets players will appear on the stage in special Chinese New Year training shirts.
The New Year greeting video prepared by the players will also be played during the game.
Nets CEO Zussman said: “The Nets are very happy to be able to celebrate the Chinese New Year with our fans with our partners Chinese youth. The game on January 27th, is our celebration of the long history of Chinese culture and deepening the Chinese culture.
Important event for us to connect with Chinese fans.”
Wang Peng, the founder of Chinese Youth, said: “Chinese Youth is committed to showing the world the confidence of the young Chinese generation through fashion trends. Through cooperation with the Nets, we not only want to introduce Chinese culture to the world, but also highlight the importance of China and the United States.
In-depth exchanges in the fields of sports, fashion and entertainment. Both the Chinese youth and the Nets believe that efforts should be made to deepen the connection between Chinese culture and the world. Both we and the Nets hope to demonstrate the colorful, confident and inclusive Chinese culture on the world stage, and believe that
There will be more cooperation with the Nets.”
Xiaolongkan Hot Pot, a well-known chain catering brand in China, as the Chinese catering support partner of this competition, will also provide the audience with Chinese food experience.
During the game, the Nets will also organize more than 300 Chinese students to participate in a variety of activities, including the training sessions of the Nets assistant coaches and team leaders, the Barclays Center on-court experience game, and discussions with internal staff of the Nets.